Sted logo pack

14 files from the official exports with the approved smile (assets/brand/logo-source). Hatched cells are grounds where that file must not be used. Clear space and minimum sizes are PROPOSED.

Primary horizontal CANONICAL

Default identity. Website header, documents, first mention.

File: svg/sted-primary-horizontal.svg · png/sted-primary-horizontal-2048.png (2048×717)
Grounds: white, cream, subtle
Min width: 80px screen
Recommended: 160–280px in headers, 420px+ in hero
Colours: #141313 #FFD400

white

cream

ink · not allowed

yellow · not allowed

Compact horizontal CANONICAL

Tight headers, toolbars, footers.

File: svg/sted-compact-horizontal.svg · png/sted-compact-horizontal-2048.png (2048×723)
Grounds: white, cream, subtle
Min width: 64px screen
Recommended: 96–160px
Colours: #141313 #FFD400

white

cream

ink · not allowed

yellow · not allowed

Vertical stacked CANONICAL

Centred covers, profile headers, slide closers.

File: svg/sted-vertical-stacked.svg · png/sted-vertical-stacked-2048.png (2048×2347)
Grounds: white, cream, subtle
Min width: 72px screen
Recommended: 160–320px
Colours: #141313 #FFD400

white

cream

ink · not allowed

yellow · not allowed

Wordmark only CANONICAL

Editorial mentions, narrow horizontal spaces, footers next to page numbers.

File: svg/sted-wordmark-only.svg · png/sted-wordmark-only-2048.png (2048×714)
Grounds: white, cream, subtle, yellow
Min width: 56px screen
Recommended: 72–140px
Colours: #141313

white

cream

ink · not allowed

yellow

Mark only CANONICAL

Small-scale identification, avatars, favicons, stickers.

File: svg/sted-mark-only.svg · png/sted-mark-only-1024.png (1024×1332)
Grounds: white, cream, subtle, ink
Min width: 24px screen
Recommended: 24–96px
Colours: #141313 #FFD400

white

cream

ink

yellow · not allowed

Cream on Ink CANONICAL

Dark grounds with its own Ink panel: dark mode headers, closing slides.

File: svg/sted-cream-on-ink.svg · png/sted-cream-on-ink-2048.png (2048×964)
Grounds: ink
Min width: 80px screen
Recommended: 160–420px
Colours: #141313 #FCF3EB

white

cream

ink

yellow · not allowed

Yellow on Ink CANONICAL

Feature moments on Ink where yellow carries the brand.

File: svg/sted-yellow-on-ink.svg · png/sted-yellow-on-ink-2048.png (2048×964)
Grounds: ink
Min width: 80px screen
Recommended: 160–420px
Colours: #141313 #FFD400

white

cream

ink

yellow · not allowed

Monochrome CANONICAL

Print, single-colour, embossing, watermarks. Face features drop out.

File: svg/sted-monochrome.svg · png/sted-monochrome-2048.png (2048×717)
Grounds: white, cream, subtle, yellow
Min width: 80px screen
Recommended: any
Colours: #141313

white

cream

ink · not allowed

yellow

Favicon CANONICAL

Browser tab, 16–64px.

File: svg/sted-favicon.svg · png/sted-favicon-512.png (512×512)
Grounds: any
Min width: 16px screen
Recommended: 16 / 32 / 64px
Colours: #141313 #FFD400

white

cream

ink

yellow

Social avatar CANONICAL

Instagram, TikTok, LinkedIn, X profile picture. Circle-safe on Cream.

File: svg/sted-social-avatar.svg · png/sted-social-avatar-2048.png (2048×2048)
Grounds: self
Min width: 96px screen
Recommended: 1024px upload
Colours: #141313 #FCF3EB #FFD400

white

cream

ink · not allowed

yellow · not allowed

App icon CANONICAL

iOS / macOS application icon on Cream. The OS applies the mask.

File: svg/sted-app-icon.svg · png/sted-app-icon-2048.png (2048×2048)
Grounds: self
Min width: 60px screen
Recommended: 1024px master
Colours: #141313 #FCF3EB #FFD400

white

cream

ink · not allowed

yellow · not allowed

Primary lockup, Cream CANONICAL

Primary lockup recoloured Cream for Ink or photographic dark grounds without a panel.

File: svg/sted-lockup-cream.svg · png/sted-lockup-cream-2048.png (2048×717)
Grounds: ink
Min width: 80px screen
Recommended: 160–420px
Colours: #141313 #FCF3EB

white · not allowed

cream · not allowed

ink

yellow · not allowed

Wordmark, Cream CANONICAL

Wordmark for Ink grounds (slide footers on Ink).

File: svg/sted-wordmark-cream.svg · png/sted-wordmark-cream-2048.png (2048×714)
Grounds: ink
Min width: 56px screen
Recommended: 72–140px
Colours: #FCF3EB

white · not allowed

cream · not allowed

ink

yellow · not allowed

Mark, Ink on Yellow CANONICAL

Ink body with Yellow face for Yellow grounds, where the Yellow mark would vanish.

File: svg/sted-mark-ink-on-yellow.svg · png/sted-mark-ink-on-yellow-1024.png (1024×1332)
Grounds: yellow
Min width: 24px screen
Recommended: 24–96px
Colours: #141313 #FFD400

white · not allowed

cream · not allowed

ink · not allowed

yellow

Do

✓ Primary on White

✓ Stacked on Cream

✓ Cream lockup on Ink

✓ Ink mark on Yellow

✓ Clear space = ½ mark height

✓ Minimum sizes: mark 24px, wordmark 56px

Don't

✕ Stretch or squash

✕ Rotate the lockup

✕ Recolour the body

✕ Add effects

Sted

✕ Re-typeset the wordmark

✕ Yellow mark on Yellow (use Ink on Yellow)

✕ Cream lockup on Cream

✕ On busy or supportive-colour grounds

Generated 2026-09-08 by tools/brand/build_logo_pack.py · manifest.json holds provenance and sha256 for every file.